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About The Dirt - Paleo Personal Care
What it is
It's the Future of Toothpaste!
Feeling precarious about toothpowder? Or perhaps you simply prefer paste?
Well, we’ve got just the thing for you.
Our all-natural toothpaste combines the antibacterial properties of MCT oil (fractionated coconut oil) with the naturally detoxifying and cleansing benefits of bentonite clay, which is firm enough to remove plaque from your teeth, but soft enough not to damage your enamel.
And being chemical-free, our stuff is all-killer-no-filler - so you'll only need a 'split pea' amount for each use.
Our large tubes last ~6 months, with the small ones clocking around 3 months while also being a TSA travel-friendly size.
• Awesome, not overwhelming, flavor for all ages
• Concentrated, goes a long way
• Naturally Whitens and Cleans
• Fluoride Free
• Corn Free
• Glycerine Free
• Xylitol Free
• Soy Free
• Gluten Free
More from Musely Editors
Extra Fine Bentonite Clay, MCT (fractionated coconut oil), Organically Extracted Hexane Free Stevia, Sustainable Bees Wax. Essential Oils of: Mint, Cacao, Rose and Cinnamon depending on flavor.
The Dirt proudly provides the only full-line of all-natural, PALEO CERTIFIED, oral care products
Based in Santa Rosa, CA, The Dirt is a small team of passionate Paleo peeps who eat, breath, and live all-natural, all the time.
And we do it all ourselves, from product ideation, to manufacturing, to shipping .
You got a question? We can answer it.
You got a problem? We can fix it.
You love something? We can take credit for it ^_^
Come get Dirty with us!
Customer Ratings & Reviews
Most recent reviews
By Chris M.
I liked the attention to detail in product ingredients. The texture and taste were very pleasant considering it's clay. But, the tube did not seem full and it will only last about a month - at the most..., or I would have given it 5 stars just based on the product... I appreciate this healthy alternative to commercial toothpaste, and the cost would have been fine if the tube would have been full. Improve the amount, and I would be a loyal customer because of the quality of this product.
By Susan Pildes
I love my dry Dirt in a jar, and I love the TUBE of Dirt. There is a lot in them to help my teeth and gums stay healthy - and nothing in them to make ME unhealthy.
By Courtney Wells
It's so weird to brush your teeth with brown toothpaste lol. I love this stuff! It's not to harsh on my sensitive teeth. Its taste is nice and mild (which I love!)
By Keiara J.
So far I am loving this stuff. It has the best taste compared to any other natural toothpaste I've used so far. It keeps my mouth feeling clean for hours after brushing and my gums even better than conventional toothpastes. It is a little more pricey than what I was used to paying, but has surely been worth the investment. I would recommend this to anyone looking for a safer yet still effective alternative to traditional ones. I find it very comparable to my previous all time favorite arm and hammer total whitening.
By Steven M. Hamilton
When I first discovered this toothpaste I was amazed! My teeth feel polished after each brushing. Healthy and more effective than conventional toothpaste.
By Lisa M
I am allllmost finished with my first tube and liked it enough to order a second, so that definitely says something! ;) It is rather a unique combination and does not lather or anything, but your teeth feel marvelous after brushing! I really like the flavor too! I just wish it was a larger tube and not so darned expensive compared to other natural toothpastes.
By Rebecca Brown
I like it but the tube appears to be only 3/4 full! And it is very difficult to get the toothpaste out of the tube!
By Kristen Cox
Love the product but the size of the tube was smaller than expected. Very expensive for the size.
By Pierre Ratte
Totally satified. Leaves teeth w a smoother, just cleaned at the dentist, feel. Tastes good - suprise! Woohooo
By Brenda J. Williams
I LOVE DIRT!!!!!!!! I am 74 vibrant years old. I have used non-fluoride, natural toothpast thinking it was better for my teeth and watched them become dull with age...or so I thought. Saw The Dirt ad, took the opportunity to try both the powder and the tooth paste...old habits are hard to break, I guess. Amazing! My daughter noticed a difference in just a few days...asking me if I had my teeth whitened. I have now used the product for three weeks. My teeth feel cleaner..even notice that the overnight film doesnt happen now. I LOVE, LOVE, LOVE THE DIRT. I have shared my experience with friends and family and they are now Dirt converts. I prefer the toothpaste when traveling and use the powder at home. Nothing compares...great product...great value!
By M. A. Schulz
This is a super product! It is really great tasting, and cleans my teeth extremely well. This said, however, I wasn't prepared for the gritty texture. It is very similar to the product used to clean your teeth at the dentists office. It doesn't keep me from using it though as I truly like the cleaning it gives my teeth! Also, as a nice added bonus, and especially for those who have a hard time with the "burn" or "freeze" from other toothpastes, this one has a nice subtle gentle mint flavor.
By Deborah Baker
Superlative eco friendly quality vegan product, that's incredibly well made with compatible complimentary finest ingredients. Simply love the taste & sensational teeth cleaning power. Highly recommend it & will definitely purchase again. Gratefully happy discovering such a extraordinary unique toothpaste, which is rare to find, being a particular qualityminded vegan for many years ;-)
By Annie Snieder
Tastes good. A bit of oily residue on my brush but that's just the coconut oil. My teeth are sparkling.
By S. Ingalls
I am in LOVE with this toothpaste! I have used various natural toothpastes and none compare. My mouth feels incredibly clean and my friends recently commented on how white my teeth look! The paste is thick but only slightly gritty, it looks like dirt but it tastes like Andes Chocolate Mints! I highly recommend this toothpaste!
By Steven Talley
Love this toothpaste! Tastes great and leaves my teeth feeling super clean. I love the way my teeth look and feel after using this paste.
By Morgen Schick DeMann
I LOVE the idea of this toothpaste, but I feel the consistency is INCONSISTENT! Sometimes it comes out of the tub smoothly, other tubs, it's hard as rock and you need to use both hands to squeeze out! Of course it would be better larger, but I get it, this isn't a huge, mass produced toothpaste....yet! Not sure why it varies so widely with consistency, but I think it would be AMAZING if it were smooth all the time!
By Grey Hughes
Best natural toothpaste I have used. I have tried a few others, but I don't dread using thing one. The cinnamon paste is my favorite so far going to try mint next
By Danielle Brekke-Low
I like how this is a paste, and not a dry powder like some others I've tried. It really makes it easier. The taste is great and the consistency is very smooth for being a clay based product. Really does get teeth clean feeling, and more so than your average toothpaste. I use an electric toothbrush but the toothpaste I was using (regular kind) wasn't doing the job anymore, ni matter how I brushed ir even replaced the head. Once I started using this, I could immediately feel the difference and I love not spending 3x the amount of time brushing to get that squeaky clean feeling.
By Alicia Tyree
Tried the "dirt powder" about a month ago and loved it. I wanted to try all products in moderation, so as I ran out I got the MCT Oil. It is SO AMAZING. The taste is wonderful (to me, like vanilla mint) and my teeth have never felt cleaner. This is definitely my go to teeth cleaner.
By F. Maciuska
Great product, more than I expected and even a surprise; the color. Yes, the name is dirt but I didn't expect it to look like dirt! I was a little anxious when I first tried Dirt. Would it blacken my teeth, would I look like some slapstick movie character with a mouth full of grey foam? Well, no to both. It does break the mold for what we are used to in a toothpaste and that is great. A little dab is all you need, teeth feel clean and slippery when done and no mouth full of choking foam! It works fine on my electric toothbrush and the small tube travels well. I recommend the product and buy again; it's a winner.