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Why This Beauty Brand Is Committed To Ending Rape Culture

posted in Beauty
01/20/2017
  • An optimistic view: the money we give to MAC and Maybelline isn't doing anyone harm. The reality: it's definitely not doing anyone good. If your makeup collection is doing nothing at best, know that you can do better. Case in point: the beauty company Evelyn Iona, who makes giving back to women its primary goal.
    An optimistic view: the money we give to MAC and Maybelline isn't doing anyone harm. The reality: it's definitely not doing anyone good. If your makeup collection is doing nothing at best, know that you can do better. Case in point: the beauty company Evelyn Iona, who makes giving back to women its primary goal.
  • In 2012, founder Brandi Leifso sought refuge in a women's shelter to escape an unhealthy relationship. She felt the shortcomings of the system firsthand, yet envisioned the potential for change. One year later, she found her way to make a change: by founding Evelyn Iona.
    In 2012, founder Brandi Leifso sought refuge in a women's shelter to escape an unhealthy relationship. She felt the shortcomings of the system firsthand, yet envisioned the potential for change. One year later, she found her way to make a change: by founding Evelyn Iona.
  • While operating as a beauty company, Evelyn Iona is dedicated to something much bigger: "the environment, helping women every day, health (why our products are organic and natural), and the community."They donate $1 from every purchase to their partners, YWCA Canada and Beauty Night Society. They also personally collaborate with initiatives such as the Rose Campaign, dedicated to ending rape culture and sexual assault.
    While operating as a beauty company, Evelyn Iona is dedicated to something much bigger: "the environment, helping women every day, health (why our products are organic and natural), and the community."

    They donate $1 from every purchase to their partners, YWCA Canada and Beauty Night Society. They also personally collaborate with initiatives such as the Rose Campaign, dedicated to ending rape culture and sexual assault.
  • Evelyn Iona glosses are strong in cause AND formulationTheir best-selling product is lip gloss. And for good reason: it's a non-sticky, pigmented gloss with only ingredients you'd recognize in your breakfast. Each tube includes anti-wrinkle, elasticity-promoting carrots – more carats than your engagement ring!
    Evelyn Iona glosses are strong in cause AND formulation
    Their best-selling product is lip gloss. And for good reason: it's a non-sticky, pigmented gloss with only ingredients you'd recognize in your breakfast. Each tube includes anti-wrinkle, elasticity-promoting carrots – more carats than your engagement ring!
  • These influencer swatches will convince you they're legit both in color and in composition!In clockwise order:1. @Chrisspy rocking "Susan" for a naturally polished look2. @ssnardd stunting in a simple, glowing look with "Lise"3. @brassandunity getting her fall glam with "Marianna"
    These influencer swatches will convince you they're legit both in color and in composition!

    In clockwise order:
    1. @Chrisspy rocking "Susan" for a naturally polished look
    2. @ssnardd stunting in a simple, glowing look with "Lise"
    3. @brassandunity getting her fall glam with "Marianna"
  • Swatches for dayssss

Musely teamed up with Evelyn Iona to create this Musely-exclusive bundle of Evelyn Iona's 4 best-selling colors: Lise, Susan, Marianna, and Sherose. Each gloss is full-sized, and contains these lip-plumping natural ingredients:

– Bark Extract: tightens and plumps lips 

– Oregano: works as an antioxidant 

– Vitamin E: natural moisturizer 

– Coconut oil: helps fight signs of aging

– Shea Butter: helps heal skin and improve its general appearance
    Swatches for dayssss
    Musely teamed up with Evelyn Iona to create this Musely-exclusive bundle of Evelyn Iona's 4 best-selling colors: Lise, Susan, Marianna, and Sherose. Each gloss is full-sized, and contains these lip-plumping natural ingredients:
    – Bark Extract: tightens and plumps lips
    – Oregano: works as an antioxidant
    – Vitamin E: natural moisturizer
    – Coconut oil: helps fight signs of aging
    – Shea Butter: helps heal skin and improve its general appearance
  • Ready For Anything Set
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    Quantity:
    See Details
    This set contains:
    - 4 x 5g 0.18oz Natural & Organic Lip Gloss in Sherose, Susan, Lise, Marianna
    - All in one cute little Evelyn Iona Bag

    Evelyn Iona lip gloss is unlike most. It isn’t sticky-icky, but instead creamy and lush, adding a plumpifying coat of goodness to your lips.

    Made from:
    - Bark extract (tightens and plumps lips)
    - Oregano (works as an antioxidant)
    - Coconut oil (helps fight signs of aging
    - Shea Butter (helps heal skin and improve its general appearance)
  • 100% Satisfaction GuaranteedWe believe skincare should give you beautiful results.  If you're not satisfied with this Evelyn Iona lip gloss set for any reason, request a return on the Musely app or website (Profile > Orders), and we'll refund you. No questions asked.
    100% Satisfaction Guaranteed

    We believe skincare should give you beautiful results.

    If you're not satisfied with this Evelyn Iona lip gloss set for any reason, request a return on the Musely app or website (Profile > Orders), and we'll refund you. No questions asked.

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