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Which Foundation Is For You?
Don't end up like this.
You can do the best smokey eye, find the prettiest lip color, and draw on the perfect eyebrows but if your foundation is off, why bother???
First, you need to find which type is best for you. Do you have sensitive skin? Do you have dark spots? Would you prefer full coverage or a BB cream? Do you need just a foundation or a concealer too? Do you want a liquid or a powder?
If you have sensitive skin, you need to look into brands that are hypoallergenic. Neutrogena, almay, physicians formula, and tarte are all hypoallergenic brands, which means that they're okay for sensitive skin. My personal favorite is tarte.
If you have dark spots, under eye circles or a discoloration that you're not comfortable with and would like to cover up, you can either get a full coverage foundation (I would suggest a liquid) or you can cover the dark spots with a concealer (I would also suggest that you use a powder foundation with a concealer).
When color matching yourself, always start by putting the liquid/powder on your jaw line. By doing this, you can see how well the color blends with your neck and your face so you don't have that awkward line when using the wrong color.
Primers can definitely make a huge difference. Primers will help make your makeup stay on better or even out your skin tone. Lavender/purple colored primers are used to brighten your complexion. Green primers are used to clear up redness. If you have oily skin, try using an oil free primer, a primer for sensitive skin if that's your type, etc. Find one fitting for you.
Primers are the first step, and if you choose to use a concealer, that's your second step. Use a concealer that is a shade lighter than your complexion to balance out the darker areas. Blend it out on the edges with a beauty blender sponge or your fingers if you prefer.
Like I said before, a liquid foundation can offer more of a full coverage without appearing to be caked on. You can use a beauty blender sponge, or you can use a foundation brush. When applying my foundation, I like to put an amount about the size of a quarter on the back of my hand, and then swirl my brush on it to pick up the color.
There are two types of foundation powders, pressed or loose. Pressed powders are compacted where loose powders are exactly what the name is, loose. When applying a loose powder, pick up the color by using a side to side motion over the surface of the power with the foundation brush, starting at the top going to the bottom. With a loose powder, pour a small amount into the lid of the powder and swirl around the brush, picking up all the powder. When applying the foundation to your face, swirl on the loose powder and use long strokes for the pressed, unless either one works better for you.
If you just want a lighter coverage, try just using a finishing powder to mattify your face if you feel oily, a BB cream to lightly cover imperfections and even out your skin tone.
I know this is a lot but these are all things to consider when doing your makeup. If you have any questions or additional tips, feel free to let me know!