Place all of the dough, in staggered formation inside of the pan.
Sprinkle the pudding mix all over the rolls and then drizzle the butter over the top of that.
Meanwhile, mix the cream cheese, sugar and milk until smooth. drizzle or dollop over the rolls, leaving a little in the dish to lightly drizzle over the top after baking. cover with saran wrap and let rise for 4 hours or overnight in the fridge. if you place them in the fridge, allow them to come to room temp for an hour or two before baking.
Bake for 20-25 at 350 and turn out, upside down onto a platter. enjoy!