How to keep red hair vibrant and soft. by How to keep red hair vibrant and soft. The type of red I have in my hair..... Icon lasts 3x longer than any other hair dye brands I have ever used. You can buy icon products on Amazon (tends to cost more) or at a Sally's Beauty store for $5 per 2.5 oz. Those with really thick hair, I reccomend 3 tubes of them cause the formula is thick.#1 Rinse your hair with cold water #2 Apply Aussies 3 Minute Miracle Deep Moist #3 Put a shower cap over your Hair for 5 minutes, take some time to scrub up in warm/hot water. Than rinse with Cold water. Cheap and super effective product. :) Before putting your hair up in a towel or blow drying, apply Bed head Ego Boost. It makes your hair managable, helps repair, and locks in moisture. Color does fade either way but, these are the things that I've learned to make it last longer. Specially with how hard it is to keep red, I can imagine using these on any color making it last that much longer too. Hope this helps you out! :)