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Everything You Need To Know About Souvenir Jackets.

posted in Fashion
09/09/2016
  • What The Heck's A Souvenir Jacket?
Also known as a Sukajan, the souvenir jacket dates back to the post-WWII years when American soldiers stationed in Japan commissioned these ornate, hand-made jackets as a souvenir (hence the name) of their time stationed abroad.

    What The Heck's A Souvenir Jacket?

    Also known as a Sukajan, the souvenir jacket dates back to the post-WWII years when American soldiers stationed in Japan commissioned these ornate, hand-made jackets as a souvenir (hence the name) of their time stationed abroad.

  • Key design factors include a mixture of Western and Eastern iconography; American eagles and military symbols nestle alongside traditional Japanese imagery like tigers and cherry blossoms.
    Key design factors include a mixture of Western and Eastern iconography; American eagles and military symbols nestle alongside traditional Japanese imagery like tigers and cherry blossoms.
  • The jackets remained a trend amongst soldiers throughout the 20th century, thanks to the US’ campaigns in Vietnam and Korea. Which is why many jackets sport slogans like "When I Die I’m Going To Heaven Because I’ve Served My Time In Hell". 
    The jackets remained a trend amongst soldiers throughout the 20th century, thanks to the US’ campaigns in Vietnam and Korea. Which is why many jackets sport slogans like "When I Die I’m Going To Heaven Because I’ve Served My Time In Hell". 
  • This style remained popular mostly among street gangs who adopted the look in the 1960s. Every decade has had a souvenir jacket trend of one kind or another. This season the trend is the embroidered bomber jacket. You can find an attractive embroidered souvenir jacket at forever 21 for under $40.
    This style remained popular mostly among street gangs who adopted the look in the 1960s. Every decade has had a souvenir jacket trend of one kind or another. This season the trend is the embroidered bomber jacket. You can find an attractive embroidered souvenir jacket at forever 21 for under $40.
  • There are a few designers who have been championing a modern take on this trend. Louis Vuitton has some of the finest around, as does Gucci, if you’re willing to pay more than you would for an original.
    There are a few designers who have been championing a modern take on this trend. Louis Vuitton has some of the finest around, as does Gucci, if you’re willing to pay more than you would for an original.
  •  If you’re less convinced you’ll still be wearing one next year (although considering their longevity, don’t be) then Evisu, Maharishi and Stussy offer some superb designs.
If you are on a budget; Topman has a sleek modern version, as does ASOS, Forever 21, &  love culture.
     If you’re less convinced you’ll still be wearing one next year (although considering their longevity, don’t be) then Evisu, Maharishi and Stussy offer some superb designs.
    If you are on a budget; Topman has a sleek modern version, as does ASOS, Forever 21, &  love culture.

  • Souvenir jackets are, by very definition ornate, colourful and garish. So, they still need to be styled correctly to work in harmony with your existing wardrobe. That said, there’s no need to be scared – not everything has to be monochromatic to look stylish.
    Souvenir jackets are, by very definition ornate, colourful and garish. So, they still need to be styled correctly to work in harmony with your existing wardrobe. That said, there’s no need to be scared – not everything has to be monochromatic to look stylish.
  • If your jacket is brightly coloured then try a crisp plain white tee underneath, some dark indigo jeans and plain white trainers, to let the jacket shine and curb any risk of clashing.
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    If your jacket is brightly coloured then try a crisp plain white tee underneath, some dark indigo jeans and plain white trainers, to let the jacket shine and curb any risk of clashing.

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  • For darker shades you can be a bit more experimental: a plain sweat or button-down shirt, paired with some casual trousers and Chelsea boots. For an authentic slant on the look opt for a classic preppy American vibe.
    For darker shades you can be a bit more experimental: a plain sweat or button-down shirt, paired with some casual trousers and Chelsea boots. For an authentic slant on the look opt for a classic preppy American vibe.

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