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Coloring On Virgin Vs. Colored Hair
Learn about the difference in hair color variations when coloring virgin hair versus colored hair from Marcy Cona, P&G's Global Color Creative Director.
For virgin hair, you are more likely to get the hair color shown on the box. Hair that has already been colored absorbs more color, so the shade will differ from the shade on box.
Tip 1: If you have colored hair, select a lighter hair color from the original shade Tip 2 : If you like color better at roots, put color on the rest of your hair only for the final 5 minutes of the coloring process