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8 Ulta Shopping Secrets You're Not Supposed to Know

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  • 1. Get free gift with purchase.
    Not every gift with purchase may be advertised in store, so make sure to take a look at Ulta Beauty’s website to see all the promotions before stopping in. Another tip? If you get a gift with purchase then end up returning the original purchase, you can keep the gift, according to Ulta Beauty’s return policy (which is also great in and of itself—you can return all products within 60 days of purchase).

  • 2. Buy in-store.
    If you prefer to buy your beauty products from the comfort of your couch, we’ve got some motivation for you to get off your butt. According to this Ulta Beauty employee, stores may mark down certain products (up to 75%!) that aren’t selling well to make way for new inventory—price reductions that aren’t usually reflected online.

  • 3. Check ads.
    To stay on top of the newest products, it may actually be best to go the old-school route: by checking Ulta Beauty’s advertisements. You’ll find them in the pages of your favorite magazines, but also, feel free to find them all on their official website.

  • 4. Check sales.
    Ulta Beauty is always, always having a sale—even when it’s not having a sale. What do we mean? There are always discounted products in the store—you just have to take some time to look for them. Or better yet, ask an associate to show you. In terms of major sales, always check in during Ulta Beauty’s 21 Days of Beauty sale, where one item is marked down at a greatly reduced price for one day only (this happens twice a year, usually during spring or fall). There’s a high chance you’ll find one of your favorite luxury products marked way, way down.

  • 5. Find coupons.
    If you sign up for their Ultamate Rewards program, you’ll most likely get mailed the much-coveted 20% off coupon at one point or other. (Also make sure to sign up for their emails, since they’ll often send email-only coupons). You can also download the Ulta app or the RetailMeNot coupon app to stay updated on the newest coupons. Ulta Beauty also accepts some third-party manufacturer coupons (i.e. coupons from the beauty brands, which you can find in magazines or newspapers), which you can pair with an Ulta Beauty store coupon to save even more.

  • 6. Get birthday points.
    We know we’ve already said this, but we’ll say it again: You should really get an Ultamate Rewards card. You’ll get one point for every dollar you spend, and with more points, come more discounts. One little-known fact: Whatever beauty products you buy during the month of your birthday will be counted as double points. So, treat yo’self.

  • 7. Shop clearance.
    We know we’ve talked about Ulta Beauty’s sales, but the clearance section will save you major money, too. Don’t leave the store without taking a look at their clearance section, which will usually house a wide variety of products. Want the first pick? Ulta Beauty stores do inventory a few times a year, and that’s when newer items go to clearance.

  • 8. Always ask.
    The best way to save money at Ulta Beauty? Just ask the employees. When you’re checking out, always ask if any of your products qualify with a gift for purchase—don’t expect that they’ll always tell you first. Ask employees about clearance items, inventory dates, current promotions and coupons, and more. Do not hold back—that’s what they’re there for, after all.

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