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6 Alternative Bridal Shops To Make Your Wedding Cool
Reformation: The super-hip online street wear just launched a bridal section a couple weeks ago; as u might expect, it’s filled with modern, ethereal gowns. And the bride isn’t the only one who can shop on offer; there are cute, short cocktail dresses perfect for ur entire bridal party
2. Groupon Bridal
Yes, that’s right: the site known mostly as a destination where you can shop discount massages, manicures, and cool events like bar crawls just launched a bridal shop. It might seem strangely discordant, but for the bride on a budget it’s a great option—bridal gowns start as low as $250, and there’s everything from discounted engagement rings to pre-vow-swapping pampering services available as well.
3. Cold Feet by Jeffrey Camp: Affordable shoe maestro Jeffrey Campbell has collaborated with e-commerce site Ashbury Skies on a collection of super-modern, fun takes on bridal footwear. We’re particularly fond of the “I Do” floral loafers, which we want to wear on days that aren’t our wedding days
4. Rent the Runway Bridal
In keeping with the super-successful model of allowing shoppers to rent designer pieces at a fraction of what it would cost to buy them, Rent the Runway has branched into bridal. Yes, that means you can rent your wedding gown; that might sound like a less-than-savory option at first, but when you consider that this is a dress you’ll likely wear once, it kind of makes sense. And when it’s a rad designer label like Cushnie et Ochs, it’s hard to argue with the concept.
5. Little Borrowed Dress: Little Borrowed Dress offers a solution to this problem: brides can rent dresses for their parties, starting at just $50 each. Then the bridesmaids can log in, enter their size and preferred style, and voilà. It’s pretty genius, and almost too easy to believe.
6. The J.Crew Bridal Shop
An oldie but a goodie: J.Crew has offered bridal wear since 2004, but every season just seems to get stronger and stronger. The best part about their sleek, modern, and very J.Crew inventory is that, unlike some of the normal, everyday dresses you find in their hallowed halls, the bridal wear is, for the most part, reasonably priced. Most of the bridal gowns clock in under $1,000.