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11 Mascara and Eyeliner Secrets That Will Change Your Beauty Routine

posted in Beauty
09/21/2016
  • pink liner is the secret to looking doe-eyed. Use a pale pink-toned eyeliner to perk up your waterline. This will subtly create the illusion of bigger eyes far better than white or beige. Dot and blend along the brow bone and inner corners of the eye for a further brightening effect.

    pink liner is the secret to looking doe-eyed. Use a pale pink-toned eyeliner to perk up your waterline. This will subtly create the illusion of bigger eyes far better than white or beige. Dot and blend along the brow bone and inner corners of the eye for a further brightening effect.


  • 2. For cat eye beginners, play connect the dots.

    Starting midway along your lid, draw dots close to your lash line. Then simply join them together to create the perfect cat eye. Looking straight into the mirror, mark where you want the end of your flick to sit—that way, you can judge the symmetry to create perfectly even wings. Use a Q-tip to create a finer flick and clean up any mistakes.


  • 3. Build a mascara wardrobe for the lushest lashes possible.

    To make the most of your lashes, it takes more than one mascara! Call it mascara wardrobing or cocktailing, but it's the only way to create a bespoke lash look. I have shortish, straight lashes so I always start with a lengthening mascara on my top and bottom lashes before going in with a curling formula to lift and tease out lashes for extra volume and curl. Believe it or not, one mascara doesn't do it all—and any make-up artist will tell you that using two or three different mascaras makes all the difference to your look.

  • 4. Avoid annoying mascara marks on your eyelids. mascara is often our last makeup step, one of the biggest eye blunders is getting mascara marks on your lids—especially annoying when you've just created the perfect smoky eye! Looking down into a compact mirror as you apply helps avoid this tragedy.
    4. Avoid annoying mascara marks on your eyelids. mascara is often our last makeup step, one of the biggest eye blunders is getting mascara marks on your lids—especially annoying when you've just created the perfect smoky eye! Looking down into a compact mirror as you apply helps avoid this tragedy.

  • 5. Not all black mascaras are created equal. Be sure to buy one with a carbon black finish for extra definition and an intense sooty stare—perfect for after dark!
    5. Not all black mascaras are created equal. Be sure to buy one with a carbon black finish for extra definition and an intense sooty stare—perfect for after dark!
  • Water Resistant Black Mascara
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    This black water resistant mascara has been formulated with Panthenol conditioners and cocoa butter to moisturize lashes, keeping them healthy and thick- application after application. We've kept an eye on creating a vegan, cruelty-free mascara that uses Certified Organic ingredients, is free from parabens and glutens and is non-cosmedogenic. When used with our Heated Lash Curler, expect to see lashes that keep a gorgeous curl all day long
    Natural & Organic COFFEE Mascara in Black
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    We like our mascara the way we like our coffee... BLACK! - No really, there is coffee in our mascara.

    Evelyn Iona's Natural & Organic smudge resistant MASCARA enhances the eyes by thickening, lengthening, and defining eyelashes, without harming them. This gluten, fragrance and cruelty free mascara is made primarily of ingredients you could eat - making it safe for even the most sensitive eyes.
    LashControl® ClearCoat Control Mascara and Brow-Fix
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    Squeeze the clear flex-wiper as you pull the brush out for the ultimate control in application. With the color-coded clear packaging, our ClearCoat formula is gentle to the eye – not stiff feeling - and the cylindrical brush is soft. Give the brush a gentle squeeze as it passes through the flex wiper and use to apply to lashes and/or brows. Use as a top coat with all our formulas to create depth without adding color-weight, especially the lower lashes. Sweep across the brows for a truly finished, groomed look. patented USA and Foreign
    Squeeze the pink flex-wiper as you pull the brush out for the ultimate control in mascara application. Our Lengthening brush is full and tapered to help reach each and every lash and keep them separated. Give the brush another squeeze through the flex wiper and use the same brush to separate the lashes to perfection. The velvet-rich conditioning, no flake black formula is beeswax-based with loads of botanicals to help hydrate the lashes. LashControl® is more sanitary too - no dabbing on a tissue or scraping excess of the brush! patented USA and Foreign
    Squeeze the purple flex-wiper as you pull the brush out for the ultimate control in mascara application. With the color-coded purple packaging, our Volumizing brush is zig-zag with highs and lows creating shallow pockets for formula giving you instant volume. Give the brush another squeeze and use the same brush to separate the lashes to perfection. The velvet-rich conditioning, no flake black formula is beeswax-based with loads of botanicals to help keep you lashes hydrated. LashControl® is more sanitary too - no dabbing on a tissue or scraping excess of the brush! patented USA and Foreign
  • 6. Blue mascara is the secret to hiding a late night. Don't dismiss the power of navy as a great daytime alternative to black. You get all the definition of black but softer—great for the morning after, as blue really brightens the whites of your eyes, belying lack of sleep.
    6. Blue mascara is the secret to hiding a late night. Don't dismiss the power of navy as a great daytime alternative to black. You get all the definition of black but softer—great for the morning after, as blue really brightens the whites of your eyes, belying lack of sleep.
  • 7. Size matters.

    Different mascara wands do different things. Skinny brushes are ideal for shorter lashes as you can get right into the roots, allowing for a better grip to not only lengthen lashes, but to get even root to tip coverage as well. Curved wands—especially ones with nylon bristles—act as Velcro curlers to lift and curl your lashes. This is great if you have straight lashes or are irritated by your lashes hitting your glasses. If you have a medium length lashes, then any brush size will work for you—especially a bigger, bolder brush to give volume to your flutter.

  • 8. Know how to fake it...Fake lashes can be fiddly, which is why it's much easier to use sections to add a little oomph to your natural lash look. Apply mascara first, then lashes. Put the glue across the band and just below it for extra staying power. Look down, and push the lash up on to the lash line. One eye is always easier to do then the other. Make sure you get the position just so before pushing and pressing into place. Add a little bit more mascara to blend lashes with your own, and fill in the seam and the gaps with liquid eyeliner.

  • Hepburn Silk Lash
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    Length: dramatic
    Volume: dramatic

    - 100% silk in a traditional strip lash formation
    Bardot 3D  silk lash
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    Length: dramatic
    Volume: dramatic

    - 3-D multi-layered silk strip lash
    - Gives a fuller "fluffy" effect to the lash
    - 100% silk
    Monroe 3D silk lash
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    Length: moderate
    Volume: dramatic

    - 3-D multi-layered silk strip lash
    - Gives a fuller "fluffy" effect to the lash
    - 100% silk
    Earhart silk Lash
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    False Eyelashes
    Harlow 3D silk lash
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    Length: moderate
    Volume: moderate

    - 3-D multi-layered silk strip lash
    - Gives a fuller "fluffy" effect to the lash
    - 100% silk
    Kennedy Silk Lash
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    Length: moderate
    Volume: moderate

    - 100% silk in a traditional strip lash formation
  • 9. Curling your lashes is a must if you want to make the most of your mascara. Check your curler before use to ensure the pad is in place and the cage lines up. Gently ease the curler over your lashes, getting as close to your lid as possible, then squeeze and HOLD. Don't pump the curler, which can cause breakage. Simply hold for at least 15 seconds, then gently open, removing the curler with care. It's not generally recommended to use curlers after mascara application, but if your lashes are well conditioned a two-second squeeze when your mascara has dried will hold the curl all day.

  • Heated Eyelash Curler
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    Say goodbye to crimping, pinching, and breaking! This sleek, safe and gentle heating wand delivers maximum curl without damaging your delicate lashes.

  • 10. However partied out or tired you are, removing your eye make-up before bed is a must. If you are wearing waterproof eye make-up be sure to use a specifically oil-based or bi-phase cleanser for gentle and efficient removal. Soak a cotton pad and hold it over your eye for 20 seconds to loosen up eye makeup before wiping away. Make every effort to minimize rubbing, which can cause premature aging by tugging at the delicate eye area.

  • Five-Oil Eye Makeup Remover
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    With no alcohol, perfume, mineral oil, or dyes, this makeup remover leaves the eye area supple, soft, and makeup-free!

  • 11. Try a mod throwback look.

    Cat eyes and kitten flicks are classics, and it's fun, quick ,and easy to update the look for fall. Use a fine brush tip liquid liner to paint on bottom lashes. Give a 'banane ouverte' a go if you have a steady hand by expanding on a basic cat eye: Try taking the wing up into the inner socket. Instead of a smoky eye, use pencil or shadow to create an exaggerated wing a la Edie Sedgwick for intense drama. It's foolproof and looks even better worn in as the night goes on!

  • Gel Eyeliner - Black Out
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    A lightweight gel-based pigment formula in a range of vibrant hyper-saturated colors, this eyeliner glides on with smooth precision and dries quickly for a long-lasting finish.
    Gel Eyeliner - Tidal Wave
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    A lightweight gel-based pigment formula in a range of vibrant hyper-saturated colors, this eyeliner glides on with smooth precision and dries quickly for a long-lasting finish.
    Gel Eyeliner - Peacock
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    A lightweight gel-based pigment formula in a range of vibrant hyper-saturated colors, this eyeliner glides on with smooth precision and dries quickly for a long-lasting finish.
    Gel Eyeliner - Tanzanite
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    A lightweight gel-based pigment formula in a range of vibrant hyper-saturated colors, this eyeliner glides on with smooth precision and dries quickly for a long-lasting finish.
    Gel Eyeliner - Chocolate Mousse
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    A lightweight gel-based pigment formula in a range of vibrant hyper-saturated colors, this eyeliner glides on with smooth precision and dries quickly for a long-lasting finish.
    Gel Eyeliner - Treasure Island
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    A lightweight gel-based pigment formula in a range of vibrant hyper-saturated colors, this eyeliner glides on with smooth precision and dries quickly for a long-lasting finish.
    Eyeliner Pen Black
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    Straight Line to Loveliness! This silky eyeliner glides on to define, emphasize and embolden with long lasting vibrant color that stays on until you want it gone!
    Natural & Organic Gel Eyeliner - BLACK
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    No matter what situation you find yourself in, you know that your Evelyn Iona GEL LINER won't smudge, budge or run. This blend-able, easy glide, Grape (protects from the suns rays), Castor oil (improves the look of dark circles under the eye), Candelilla wax (vegan and natural alternative to beeswax), Oregano (works as an antioxidant) and Vitamin E(natural moisturizer) infused gel liner isn't going anywhere, unless you want it to.

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