10 Brand Names You Should Know How To Pronounce by Michele Cooper - Musely
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10 Brand Names You Should Know How To Pronounce

posted in Fashion
  • We base the love of our clothing on a lot of different categories; quality, price, origin. How about pronunciation difficulty? We've gone through years and years of ogling over brands we have no idea how to pronounce. And you know who's to blame? The internet. And rappers.

  • We see the name on our favorite websites, f#%^ up the pronunciation in our heads and move on with our happy #menswear-filled lives. And then, rappers make it even worse by giving their own interpretation of the brand name's pronunciation, often in jest or to keep their rhyme scheme tight. So before you buy your next piece of clothing, check in here to make sure you can say it correctly to that store manager helping you out before you completely embarass yourself. Is your fave one of the 10 Brand Names You Should Know How To Pronounce?

  • Ale et Ange
    Pronunciation: ah-LAY ay ahnj

    Though they've only been around since 2009, Ale et Ange has made quite the mark with its goods, especially its caps. Pusha and Yasiin Bey have already given the brand a co-sign, though we aren't sure they ever give the tough name a whirl.

  • Maison Kitsune

    Pronunciation: MAY-zohn kit-soo-NAY

    How can a Parisian fashion label/electronic music house label not be dope? Created in 2002, Maison Kitsune is getting some big recognition in the states, especially with the new NY location and people are definitely taking notice. Perfect time to get the pronunciation down, don't you think?

  • Miansai

    Pronunciation: my-ahn-SIGH

    You can't talk about bracelets nowadays without Miansai being in the conversation, whether you know how to pronounce their name or not. The brand gets stocked by just about every big-name menswear shop in the stratosphere, so your wristwear isn't complete without these pieces.

  • Boglioli

    Pronunciation: BOH-lee-OH-lee

    As one of the leading Italian brands in menswear these days, Boglioli's presence on the scene with clean cut blazers has been loud and clear, unlike the "G" in their name, which is silent. First, learn how to say the name, then let the brand teach you how to do this, son.

  • HUF

    Pronunciation: huff

    OK, so this one is more of a correction. If you knew anything about the brand, you'd know that professional skateboarder Keith Hufnagel brought this streetwear brand about in 2002. If you actually thought about this fact when you were calling it "H.U.F.", then you may be able to put the pieces together.

  • Lanvin

    Pronunciation: lahn-vahn (soft "n")

    The oldest Parisian fashion house's name is a toughy for sure. It's so easy to slip into the looks of it and toss around "Lan-vin" like you know what's up, but next time you'e trying to cop a pair of their $1,000 sneakers, throw some French tongue in.

  • Pigalle

    Pronunciation: pee-GAHL

    The brand name is actually premised on the Parisian Red Light District of the same name, which I'm sure none of us have ever been to or ever want to go to...but as a relatively new brand, Pigalle definitely has a name you will be hearing a lot of in the near future.


    Pronunciation: double taps

    This one has "WTF" written all over it. Is it "double-U taps?" "Dub taps?" We've even heard "wuh-taps" thrown out there, for God's sake. This should clear the air on the 16 year old Japanese brand.

  • Comme des Garcons

    Pronunciation: comb-day garr-SAWN (soft "n")

    Have you ever been so worried about butchering a brand name when pronouncing it to a store assistant, you just decided not to even ask about it? Yeah, Comme des Garcons has that kind of effect on people.

  • Givenchy

    Pronunciation: jhee-von-SHEE

    Founded in France in 1952, this luxury brand is on the tips of many tongues who know anything about clothing, from bloggers to rappers all over. Just don't be that douche asking for the "give-en-chee" Shark sweater.

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